The Diwali Collection campaign is built from the light of the festival itself — diyas, string lights, warm practicals — photographed so the celebration feels lived-in rather than staged.
Festive campaigns are an exercise in warm-light control: practical sources motivate the lighting plan, highlights on skin are protected against the glow, and the palette is kept rich without tipping into orange. Depth was built with layers of out-of-focus festival light behind every subject.
Festive brand films are some of the most-shared work a brand releases all year — every frame here was composed to be screenshotted, shared and remembered.
Kamal shoots commercials, music videos, documentary and narrative film across Delhi, Mumbai and wherever the project goes.
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